Rory Sutherland

29th January 2022

Rory Sutherland is Vice Chairman of Ogilvy, where he has worked since 1988. This attractively vague job title has allowed him to form a behavioural science practice within the agency dedicated to uncovering the hidden business and social possibilities which emerge when you apply creative minds to the latest thinking in psychology and behavioural science. He is the author of three books: The Wiki Man, the best-selling Alchemy – The surprising Power of Ideas which don’t make Sense, published in the UK and US in 2019, and, co-written with his former colleague Pete Dyson, the newly released Transport For Humans on the behavioural science of transport.

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